assure

as|sure /əʃ'ʊər/ (assures assuring assured)
1 [VERB] V n that, V n with quote, V n of n
If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried.
He hastened to assure me that there was nothing traumatic to report...
`Are you sure the raft is safe?' she asked anxiously. `Couldn't be safer,' Max assured her confidently...
Government officials recently assured Hindus of protection.
see also assured
= reassure
2 [VERB] V n of n, V n n
To assure someone of something means to make certain that they will get it.
Last night's resounding victory over Birmingham City has virtually assured them of promotion...
Ways must be found to assure our children a decent start in life.
= guarantee
3 [PHRASE] PHR that, PHR with cl
You use phrases such as I can assure you or let me assure you to emphasize the truth of what you are saying.
I can assure you that the animals are well cared for...

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