brand
♦ brand /br'ænd/ (brands branding branded)
1 [N-COUNT] oft N of n, adj N
A brand of a product is the version of it that is made by one particular manufacturer.
Winston is a brand of cigarette...
I bought one of the leading brands.
...a supermarket's own brand.
= make
2 [N-COUNT] N of n
A brand of something such as a way of thinking or behaving is a particular kind of it.
The British brand of socialism was more interested in reform than revolution.
= strain
3 [VERB] be V-ed as n, be V-ed adj, V n n, also V n as n, V n adj
If someone is branded as something bad, people think they are that thing.
I was instantly branded as a rebel...
The company has been branded racist by some of its own staff...
The US administration recently branded him a war criminal.
= label
4 [VERB] V n
When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.
The owner couldn't be bothered to brand the cattle.
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Brand is also a noun.
A brand was a mark of ownership burned into the hide of an animal with a hot iron.
5 [N-COUNT]
A brand is a permanent mark on the skin of an animal, which shows who it belongs to.brand im|age (brand images)
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The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. (BUSINESS)
Few products have brand images anywhere near as strong as Levi's.brand lead|er (brand leaders)
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The brand leader of a particular product is the brand of it that most people choose to buy. (BUSINESS)
In office supplies, we're the brand leader.brand name (brand names)
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The brand name of a product is the name the manufacturer gives it and under which it is sold. (BUSINESS)
When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain.own brand (own brands)
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Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS)
This range is substantially cheaper than any of the other own brands available.
...own-brand cola.
1 [N-COUNT] oft N of n, adj N
A brand of a product is the version of it that is made by one particular manufacturer.
Winston is a brand of cigarette...
I bought one of the leading brands.
...a supermarket's own brand.
= make
2 [N-COUNT] N of n
A brand of something such as a way of thinking or behaving is a particular kind of it.
The British brand of socialism was more interested in reform than revolution.
= strain
3 [VERB] be V-ed as n, be V-ed adj, V n n, also V n as n, V n adj
If someone is branded as something bad, people think they are that thing.
I was instantly branded as a rebel...
The company has been branded racist by some of its own staff...
The US administration recently branded him a war criminal.
= label
4 [VERB] V n
When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.
The owner couldn't be bothered to brand the cattle.
[N-COUNT]
Brand is also a noun.
A brand was a mark of ownership burned into the hide of an animal with a hot iron.
5 [N-COUNT]
A brand is a permanent mark on the skin of an animal, which shows who it belongs to.brand im|age (brand images)
[N-COUNT]
The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. (BUSINESS)
Few products have brand images anywhere near as strong as Levi's.brand lead|er (brand leaders)
[N-COUNT]
The brand leader of a particular product is the brand of it that most people choose to buy. (BUSINESS)
In office supplies, we're the brand leader.brand name (brand names)
[N-COUNT]
The brand name of a product is the name the manufacturer gives it and under which it is sold. (BUSINESS)
When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain.own brand (own brands)
[N-COUNT]
Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS)
This range is substantially cheaper than any of the other own brands available.
...own-brand cola.