demographic

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de|mo|graph|ic /d'eməgr'æfɪk/ (demographics)
1 [ADJ] ADJ n
Demographic means relating to or concerning demography.
2 [N-PLURAL] oft N of n
The demographics of a place or society are the statistics relating to the people who live there.
...the changing demographics of the United States.
3 [N-SING]
In business, a demographic is a group of people in a society, especially people in a particular age group. (BUSINESS)
Most of our listeners are in the 25-39 demographic.

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