euphemism

euphemism /j'uːfəmɪzəm/ (euphemisms)
[N-COUNT] oft N for n
A euphemism is a polite word or expression that is used to refer to things which people may find upsetting or embarrassing to talk about, for example sex, the human body, or death.
The term `early retirement' is nearly always a euphemism for redundancy nowadays.

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