endear

en|dear /ɪnd'ɪər/ (endears endearing endeared)
[VERB] V n to n, V pron-refl to n
If something endears you to someone or if you endear yourself to them, you become popular with them and well liked by them.
Their taste for gambling has endeared them to Las Vegas casino owners...
He has endeared himself to the American public.

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