individualize

in|di|vidu|al|ize /'ɪndɪv'ɪdʒʊlaɪz/ (individualizes individualizing individualized)
in BRIT, also use individualise
[VERB] V n
To individualize a thing or person means to make them different from other things or people and to give them a recognizable identity. (FORMAL)
You can individualize a document by adding comments in the margins.

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