hype

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hype /h'aɪp/ (hypes hyping hyped)
1 [N-UNCOUNT] usu supp N
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of hype by some companies...
2 [VERB] V n
To hype a product means to advertise or praise it a lot.
We had to hype the film to attract the financiers...
[PHRASAL VERB] V P n (not pron)
Hype up means the same as hype.
The media seems obsessed with hyping up individuals or groups...hype up
[PHRASAL VERB] V n P, also V P n (not pron)
To hype someone up means to deliberately make them very excited about something.
Everyone at school used to hype each other up about men all the time.
see also hype 2

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