goodwill

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good|will /g'ʊdw'ɪl/
1 [N-UNCOUNT]
Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
I invited them to dinner, a gesture of goodwill...
They depend on the goodwill of visitors to pick up rubbish.
2 [N-UNCOUNT]
The goodwill of a business is something such as its good reputation, which increases the value of the business. (BUSINESS)
We do not want to lose the goodwill built up over 175 years.

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