loyalty

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loy|al|ty /l'ɔɪəlti/ (loyalties)
1 [N-UNCOUNT] oft N to n
Loyalty is the quality of staying firm in your friendship or support for someone or something.
I have sworn an oath of loyalty to the monarchy...
This is seen as a reward for the army's loyalty during a barracks revolt earlier this month.
2 [N-COUNT] usu pl, oft N to n
Loyalties are feelings of friendship, support, or duty towards someone or something.
She had developed strong loyalties to the Manet family.loy|al|ty card (loyalty cards)
[N-COUNT]
A loyalty card is a plastic card that some shops give to regular customers. Each time the customer buys something from the shop, points are electronically stored on their card and can be exchanged later for goods or services.

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