leader
♦♦♦ lead|er /l'iːdər/ (leaders)
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The leader of a group of people or an organization is the person who is in control of it or in charge of it.
We now need a new leader of the party and a new style of leadership...
We are going to hold a rally next month to elect a new leader.
2 [N-COUNT]
The leader at a particular point in a race or competition is the person who is winning at that point.
The world drivers' championship leader crossed the line ahead of the Swede.
3 [N-COUNT]
The leader among a range of products or companies is the one that is most successful.
Procter & Gamble is the leader in the mass market cosmetics industry.
4 [N-COUNT]
A leader in a newspaper is a piece of writing which gives the editor's opinion on an important news item. (BRIT; in AM, use editorial)
5 [N-COUNT]
A leader in a newspaper is the most important story in it. (AM; in BRIT, use lead, lead story)brand lead|er (brand leaders)
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The brand leader of a particular product is the brand of it that most people choose to buy. (BUSINESS)
In office supplies, we're the brand leader.loss lead|er (loss leaders)
also loss-leader
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A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. (BUSINESS)mar|ket lead|er (market leaders)
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A market leader is a company that sells more of a particular product or service than most of its competitors do. (BUSINESS)
We are becoming one of the market leaders in the fashion industry.squad|ron lead|er (squadron leaders)
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A squadron leader is an officer in the British air force who has a rank above that of flight lieutenant.world lead|er (world leaders)
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A world leader is someone who is the leader of a country, especially an economically powerful country.
2 [N-COUNT]
A product, company, organization, or person that is a world leader is the most successful or advanced one in a particular area of activity. (JOURNALISM)
In the field of consumer electronics, Philips is determined to remain a world leader...
1 [N-COUNT] usu N of n, n N
The leader of a group of people or an organization is the person who is in control of it or in charge of it.
We now need a new leader of the party and a new style of leadership...
We are going to hold a rally next month to elect a new leader.
2 [N-COUNT]
The leader at a particular point in a race or competition is the person who is winning at that point.
The world drivers' championship leader crossed the line ahead of the Swede.
3 [N-COUNT]
The leader among a range of products or companies is the one that is most successful.
Procter & Gamble is the leader in the mass market cosmetics industry.
4 [N-COUNT]
A leader in a newspaper is a piece of writing which gives the editor's opinion on an important news item. (BRIT; in AM, use editorial)
5 [N-COUNT]
A leader in a newspaper is the most important story in it. (AM; in BRIT, use lead, lead story)brand lead|er (brand leaders)
[N-COUNT]
The brand leader of a particular product is the brand of it that most people choose to buy. (BUSINESS)
In office supplies, we're the brand leader.loss lead|er (loss leaders)
also loss-leader
[N-COUNT]
A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. (BUSINESS)mar|ket lead|er (market leaders)
[N-COUNT]
A market leader is a company that sells more of a particular product or service than most of its competitors do. (BUSINESS)
We are becoming one of the market leaders in the fashion industry.squad|ron lead|er (squadron leaders)
[N-COUNT; N-TITLE]
A squadron leader is an officer in the British air force who has a rank above that of flight lieutenant.world lead|er (world leaders)
1 [N-COUNT]
A world leader is someone who is the leader of a country, especially an economically powerful country.
2 [N-COUNT]
A product, company, organization, or person that is a world leader is the most successful or advanced one in a particular area of activity. (JOURNALISM)
In the field of consumer electronics, Philips is determined to remain a world leader...