persona

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per|so|na /pərs'oʊnə/ (personasor personae /pərs'oʊnaɪ/)
[N-COUNT]
Someone's persona is the aspect of their character or nature that they present to other people, perhaps in contrast to their real character or nature. (FORMAL)
...the contradictions between her private life and the public persona...
see also persona non grata
= image

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