niche

-
niche /n'iːʃ, AM n'ɪtʃ/ (niches)
1 [N-COUNT] usu with supp
A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. (BUSINESS)
I think we have found a niche in the toy market...
2 [ADJ] ADJ n
Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas. (BUSINESS)
Many media experts see such all-news channels as part of a general move towards niche marketing...
The Japanese are able to supply niche markets because of their flexible production methods.
3 [N-COUNT]
A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god...
There was a niche in the rock where the path ended.
4 [N-COUNT] usu poss N
Your niche is the job or activity which is exactly suitable for you.
Simon Lane quickly found his niche as a busy freelance model maker.

Popular posts from this blog

abreast

-
abreast / əbr'est / 1 [ADV] ADV after v, num ADV If people or things walk or move abreast , they are next to each other, side by side, and facing in the same direction. The steep pavement was too narrow for them to walk abreast. 2 [PREP-PHRASE] If you are abreast of someone or something, you are level with them or in line with them. As he drew abreast of the man he pretended to stumble. 3 [PREP-PHRASE] If you keep abreast of a subject, you know all the most recent facts about it. He will be keeping abreast of the news...
Read more

ablaze

-
ablaze / əbl'eɪz / 1 [ADJ] v n ADJ, v-link ADJ Something that is ablaze is burning very fiercely. Shops, houses, and vehicles were set ablaze. 2 [ADJ] v-link ADJ, usu ADJ with n If a place is ablaze with lights or colours, it is very bright because of them. The chamber was ablaze with light...
Read more

allowance

-
al|low|ance / əl'aʊəns / (allowances) 1 [N-COUNT] usu with supp, oft N of amount An allowance is money that is given to someone, usually on a regular basis, in order to help them pay for the things that they need. He lives on a single parent's allowance of £70 a week... 2 [N-COUNT] usu poss N A child's allowance is money that is given to him or her every week or every month by his or her parents. (mainly AM; in BRIT, use pocket money ) 3 [N-COUNT] usu with supp Your tax allowance is the amount of money that you are allowed to earn before you have to start paying income tax. (BRIT; in AM, use personal exemption ) ...those earning less than the basic tax allowance. 4 [N-COUNT] with supp A particular type of allowance is an amount of something that you are allowed in particular circumstances. Most of our flights have a baggage allowance of 44lbs per passenger. 5 [PHRASE] V and N inflect, oft PHR for n If you make allowances for something, y...
Read more