purchasing

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pur|chas|ing pow|er
1 [N-UNCOUNT]
The purchasing power of a currency is the amount of goods or services that you can buy with it. (BUSINESS)
The real purchasing power of the rouble has plummeted.
2 [N-UNCOUNT]
The purchasing power of a person or group of people is the amount of goods or services that they can afford to buy. (BUSINESS)
...the purchasing power of their customers.

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