popularize

popu|lar|ize /p'ɒpjʊləraɪz/ (popularizes popularizing popularized)
in BRIT, also use popularise
[VERB] V n
To popularize something means to make a lot of people interested in it and able to enjoy it.
Irving Brokaw popularized figure skating in the US.
popularization [N-UNCOUNT] usu N of n
...the popularisation of sport through television.

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