sir

♦♦ sir /s'ɜːr/ (sirs)
1 [N-VOC]
People sometimes say sir as a very formal and polite way of addressing a man whose name they do not know or a man of superior rank. For example, a shop assistant might address a male customer as sir.
Excuse me sir, but would you mind telling me what sort of car that is?...
Good afternoon to you, sir.
2 [N-TITLE]
Sir is the title used in front of the name of a knight or baronet.
She introduced me to Sir Tobias and Lady Clarke.
3 [CONVENTION]
You use the expression Dear sir at the beginning of a formal letter or a business letter when you are writing to a man. You use Dear sirs when you are writing to an organization.
Dear Sir, Your letter of the 9th October has been referred to us.

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