rhetoric
rheto|ric /r'etərɪk/
1 [N-UNCOUNT]
If you refer to speech or writing as rhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest.
What is required is immediate action, not rhetoric...
2 [N-UNCOUNT]
Rhetoric is the skill or art of using language effectively. (FORMAL)
...the noble institutions of political life, such as political rhetoric, public office and public service.
1 [N-UNCOUNT]
If you refer to speech or writing as rhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest.
What is required is immediate action, not rhetoric...
2 [N-UNCOUNT]
Rhetoric is the skill or art of using language effectively. (FORMAL)
...the noble institutions of political life, such as political rhetoric, public office and public service.