reposition
re|po|si|tion /r'iːpəz'ɪʃən/ (repositions repositioning repositioned)
1 [VERB] V n
To reposition an object means to move it to another place or to change its position.
It is not possible to reposition the carpet without damaging it.
2 [VERB] V n, V pron-refl
To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed.
The sell-off is aimed at repositioning the company as a publisher principally of business information...
Mazda needs to reposition itself if it is to boost its sales and reputation.
1 [VERB] V n
To reposition an object means to move it to another place or to change its position.
It is not possible to reposition the carpet without damaging it.
2 [VERB] V n, V pron-refl
To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed.
The sell-off is aimed at repositioning the company as a publisher principally of business information...
Mazda needs to reposition itself if it is to boost its sales and reputation.