sponsorship

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spon|sor|ship /sp'ɒnsərʃɪp/
1 [N-UNCOUNT] also N in pl
Sponsorship is financial support given by a sponsor.
Campbell is one of an ever-growing number of skiers in need of sponsorship...
2 [N-UNCOUNT] usu with supp
Sponsorship of something is the act of sponsoring it.
When it is done properly, arts sponsorship can be more effective than advertising.

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