vogue

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vogue /v'oʊg/
1 [N-SING] oft N for n
If there is a vogue for something, it is very popular and fashionable.
Despite the vogue for so-called health teas, there is no evidence that they are any healthier...
= trend, fad
2 [PHRASE] v-link PHR, PHR after v
If something is in vogue, is very popular and fashionable. If it comes into vogue, it becomes very popular and fashionable.
Pale colours are much more in vogue than autumnal bronzes and coppers.
...the hippie-ethnic look which came into vogue in the late 60s.

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