upmarket
up|market /'ʌpm'ɑːrkɪt/
also up-market
[ADJ] usu ADJ n
Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. (mainly BRIT)
Anne chose an upmarket agency aimed at professional people.
...restaurants which years ago weren't quite so upmarket as they are today.
≠ downmarket
[ADV] ADV after v
Upmarket is also an adverb. (in AM, usually use upscale)
Japanese firms have moved steadily upmarket...
≠ downmarket
also up-market
[ADJ] usu ADJ n
Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. (mainly BRIT)
Anne chose an upmarket agency aimed at professional people.
...restaurants which years ago weren't quite so upmarket as they are today.
≠ downmarket
[ADV] ADV after v
Upmarket is also an adverb. (in AM, usually use upscale)
Japanese firms have moved steadily upmarket...
≠ downmarket